Understanding the characteristics of a quality logo.

Understanding the characteristics of a quality logo.

“What makes a logo good?”

We get asked that a lot. The answer is: lots of things. A successful logo will appear “simple” while fulfilling a number of complex communication functions.

So to answer, here are a few questions we ask ourselves when creating a new logo or evaluating an existing one.

Is it distinctive? Is it unlike others and does it stand out in a crowd?

“Hey, over here. Look at me!”

“Hey, over here. Look at me!”

With nearly 30,000 products screaming for our attention during an average half-hour trip to the supermarket, the retail shelf is probably the most competitive marketing environment there is. Obviously, anything that can create a competitive advantage is crucial, especially packaging.

Because let’s face it, at some point we’ve all chosen one product over another simply because we liked its packaging better. The shape, graphics, colors, messages, and even the type of container all influence our decision to trust and ultimately take a product into our home.