How much house do you want?
Imagine you wanted to buy a house. What if you called up a realtor and said, “I’d like to buy a house. How much does one cost?”
The realtor would hesitate for a second and then say, “Well, gee, I don’t know.”
Then, to determine whether it’s a bungalow or mansion you’re looking for, the realtor would start asking questions like:
- How many bedrooms?
- What type of neighborhood?
- Move-in ready or a fixer-upper?
At some point, he or she would also ask if you had a budget in mind.
Our business is similar. Sometimes a person will ask how much a brochure* is going to cost – and that’s totally cool; any smart business person wants to know how much something is going to cost before committing to it.
We’re happy to provide an answer – but first we’ll ask:
- What size and how many pages?
- How many colors?
- Will it include photographs? Do you have some or will we need to shoot them?
- Do you need us to write it or will you supply the copy?
- How many do you need?
- Did you have a budget in mind?
It’s not unusual for a person to realize they hadn’t fully considered one or more of those things. No problemo – we can help work it out.
In fact, working through the answers together can be a helpful exercise. Sometimes through these conversations a client will conclude that they don’t really need a brochure; a freshened-up website will do the trick.
So, bottom line: Costs vary. Let’s figure out what you need and make it work.
* Or website or logo, etc.