With nearly 30,000 products screaming for our attention during an average half-hour trip to the supermarket, the retail shelf is probably the most competitive marketing environment there is. Obviously, anything that can create a competitive advantage is crucial, especially packaging.
Because let’s face it, at some point we’ve all chosen one product over another simply because we liked its packaging better. The shape, graphics, colors, messages, and even the type of container all influence our decision to trust and ultimately take a product into our home.
Pretty much everyone has a digital camera these days, either in their cell phone or as a separate unit. People who really like taking pictures may spend hundreds if not thousands of dollars on advanced SLR models. But despite all the advances in camera technology, they still haven’t invented one that can properly light and […]