“Do you handle social media?” We’re often asked this question with big, hopeful eyes praying that we can take this marketing tactic off a client’s or prospect’s plate. That said, the answer is neither quick nor easy. Social media planning and management is not something that can be quickly off-loaded for someone to just “handle.” […]
I watched a TED Talk this morning from Simon Sinek on Millennials in the Workplace (please watch it – it’s entertaining and really eye-opening). While I’m NOT a Millennial per say (my blog title is a tip of the ole’ hat to Madonna so I’m beyond Millennial age), I think a lot of what was […]
We get asked, “What should I be doing on our social media platforms?” “What should I be posting?” “How frequently?” “What do customers want to gain from social media?” First, realize you’re asking all of the right questions. You need a plan for engagement. Your business page needs to be more intentional than your personal […]
Imagine you wanted to buy a house. What if you called up a realtor and said, “I’d like to buy a house. How much does one cost?”
The realtor would hesitate for a second and then say, “Well, gee, I don’t know.”
Then, to determine whether it’s a bungalow or mansion you’re looking for, the realtor would start asking questions like:
• How many bedrooms?
• What type of neighborhood?
• Move-in ready or a fixer-upper?
At some point, he or she would also ask if you had a budget in mind.
Business moves fast. You don’t always have the time or budget to have a document professionally typeset. But here are a few simple things you can easily do to make your documents look better.
Marketing a business can be a challenge, particularly for smaller businesses and organizations. There’s a lot to consider, and it’s easy for people to get stuck just deciding where to begin.
We recommend creating the brand essentials first. They’re the foundation of everything that follows, and having them gets you to the starting line. Once they’re established you’ll be in a much better position to get up and running with the rest of what you need.
“What makes a logo good?”
We get asked that a lot. The answer is: lots of things. A successful logo will appear “simple” while fulfilling a number of complex communication functions.
So to answer, here are a few questions we ask ourselves when creating a new logo or evaluating an existing one.
Is it distinctive? Is it unlike others and does it stand out in a crowd?
With nearly 30,000 products screaming for our attention during an average half-hour trip to the supermarket, the retail shelf is probably the most competitive marketing environment there is. Obviously, anything that can create a competitive advantage is crucial, especially packaging.
Because let’s face it, at some point we’ve all chosen one product over another simply because we liked its packaging better. The shape, graphics, colors, messages, and even the type of container all influence our decision to trust and ultimately take a product into our home.
Pretty much everyone has a digital camera these days, either in their cell phone or as a separate unit. People who really like taking pictures may spend hundreds if not thousands of dollars on advanced SLR models. But despite all the advances in camera technology, they still haven’t invented one that can properly light and […]