Five easy things you can do to take better pictures
Pretty much everyone has a digital camera these days, either in their cell phone or as a separate unit. People who really like taking pictures may spend hundreds if not thousands of dollars on advanced SLR models.
But despite all the advances in camera technology, they still haven’t invented one that can properly light and compose a great picture for you. That takes a practiced eye.
We always advise – if your budget permits – that you hire a professional photographer to take any pictures you need for your business. A working photographer has the training and expertise to properly light, style, compose and process images. Just compare the quality of professional photos to that of amateur shots, and you’ll instantly see the difference. You always want the images you use for marketing your business to be the best quality possible.
That being said, with the emergence of social media the need for marketers to capture and share images themselves “on the fly” has really taken off. Unfortunately, the result has been a veritable epidemic of dark, out-of-focus, poorly composed DIY photos spreading across the digital world.
Here’s the good news, though: By making a few simple changes – and we mean extremely simple – you can dramatically increase the quality of your images:
- Slow down. Think about how you want to use the photo.
- Steady yourself. Movement robs an image of crispness.
- Get closer. If you’re capturing an image of a person, make them the focus by physically moving closer. If you’re too far away, they will look small and insignificant in final composition. (This is a common mistake.)
- Make them be friends. If your subject matter is a small group of people make them move closer to each other. This may make them uncomfortable, but it’s necessary for a good composition. (Next time you watch TV, make a point of observing how close the actors are to each other when they’re talking face to face onscreen. That’s on purpose.)
- Turn the lights on. Chances are you need more light than you think. Look for a switch! Of course, if you’re outside this isn’t an option; just keep the sun as close to your back as possible so it lights your subject and not you.
These tips are primarily for posed photos, when you can take control of the shot. They’re tougher to apply to shots that occur in the moment, but you can still try. Do your best. Shoot a lot and you’ll increase your chances of getting some good ones. (Just be sure to delete the rest. Ha ha)